Blackstone LaunchPad Brand

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Communication Standards

Brand Name

“Blackstone LaunchPad”

First Use: Blackstone LaunchPad entrepreneurship network

Subsequent Uses: Blackstone LaunchPad; LaunchPad

Category Descriptor

“university entrepreneurship network”

Positioning Statement

For college students, the Blackstone LaunchPad network propels your success through entrepreneurship. We can connect you to a global network of mentors, events, funding, talent, job opportunities, and more, so you can gain key entrepreneurship skills to build a successful company or build your resume for success in landing a job after college and advancing your career.    

For higher-ed institutions, LaunchPad invests in your entrepreneurship programs, acting as the central hub for entrepreneurial activities. Students can turn to LaunchPad to receive tailored suggestions to connect both to existing opportunities on campus and to a global network of peers and professionals to help them succeed in building companies and careers.


The Blackstone LaunchPad network builds next-generation companies and careers. We work with higher-ed institutions to deliver proven startup resources, facilitate access to a global network of mentors and advisors, and offer unique virtual and physical convening opportunities so thousands of diverse college students can go further, faster. Students learn by doing, gaining knowledge and critical skills to help them succeed as a founder or contributor to the innovation economy. LaunchPad’s ever-expanding network encompasses campuses with predominantly underrepresented populations.

Common Mistakes

  1. LaunchPad
  2. Blackstone
  3. LaunchPad “Network” (not “Program”)



Blackstone Launchpad (Standard)

Blackstone Launchpad (Keyline)

Blackstone Launchpad (Knockout)




RGB – 255,255,255

CMYK – 0,0,0,0


HEX – 000000

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CMYK – 50,50,50,50


HEX – 939598

RGB – 147,149,152

CMYK – 3,2,0,40

Sample Images