Blackstone LaunchPad Brand

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Communication Standards

Brand Name

“Blackstone LaunchPad”

First Use: Blackstone LaunchPad entrepreneurship network

Subsequent Uses: Blackstone LaunchPad; LaunchPad

Category Descriptor

“university entrepreneurship network”

Positioning Statement

For college students, the Blackstone LaunchPad network propels your success through entrepreneurship. We can connect you to a global network of mentors, events, funding, talent, job opportunities, and more, so you can gain key entrepreneurship skills to build a successful company or build your resume for success in landing a job after college and advancing your career.    

For higher-ed institutions, LaunchPad invests in your entrepreneurship programs, acting as the central hub for entrepreneurial activities. Students can turn to LaunchPad to receive tailored suggestions to connect both to existing opportunities on campus and to a global network of peers and professionals to help them succeed in building companies and careers.


Blackstone LaunchPad:

The Blackstone LaunchPad network makes entrepreneurship and entrepreneurial skills accessible and relevant for all college students to help them build thriving companies and careers. We work with higher-ed institutions to deliver proven startup resources, facilitate access to a global network of mentors and advisors, and offer unique virtual and physical convening opportunities so thousands of diverse college students can go further, faster. Students learn by doing, gaining knowledge and critical skills to help them succeed as a founder or contributor to the innovation economy. LaunchPad’s ever-expanding network encompasses campuses with predominantly underrepresented populations.

Blackstone Charitable Foundation:

Founded in 2007, the Blackstone Charitable Foundation is committed to creating economic opportunity for diverse and historically under-represented communities.  Our programs aim to increase access to entrepreneurship and innovation skills, including our flagship Blackstone LaunchPad network, which helps college and university students gain entrepreneurial experiences and competencies to build successful companies and careers. The Foundation also supports communities through BX Connects, a best-in-class employee engagement, fundraising and board service program, providing grants and volunteer hours to our global nonprofit partners.  More on the Blackstone Charitable Foundation and its work can be found here

Common Mistakes

  1. LaunchPad
  2. Blackstone
  3. LaunchPad “Network” (not “Program”)



Blackstone Launchpad (Standard)

Blackstone Launchpad (Keyline)

Blackstone Launchpad (Knockout)




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CMYK – 0,0,0,0


HEX – 000000

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CMYK – 50,50,50,50


HEX – 939598

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CMYK – 3,2,0,40

Sample Images